Better Blocks were invented by Warren Wilson in Adelaide, Australia, in 1988. A serial inventor, Warren was inspired to create a product that could compete with Lego® Blocks after attending a trade show in Nuremburg, Germany, where a colleague pointed out that Lego® had no direct competitor. Warren returned to Australia and, using his own self-made plastic injection molding machine, spent two years developing and prototyping the idea for Better Blocks.